Wednesday, September 5, 2012

Assignment 1-2-2 -Journal Article Analysis


Assignment 1-2-2
September 3, 2012     
Journal Article Analysis
Saying Goodbye to Friends: Fan Culture
as Lived Experience
In the article “Saying Goodbye to Friends: Fan Culture as Lived Experience” Anne Marie Todd is referring to the characters of the show, audience members and fans. She is explaining how was the most popular sitcom Friends portrayed during 10 years period, and what impact had on the viewers. The Friends was a show featuring six friends in their twenties (Rachel, Monica, Phoebe, Joey, Chandler and Ross) whose lives were in center of attention as they lived across each other’s apartments in Manhattan. It is a remarkable comedy which shows young people living together and where friendship means everything. This show had very intense media attention and made impact on millions of show’s fans, especially for the last episode where everybody are saying goodbye to Friends. All together, the broadcast and online media were surrounding the end of the Friends era as media event.
Television plays a big role in the lives of people. In order to shape beliefs, attitudes and values, television “has made entertainment itself the natural format for representation of all experience” (Postman, 1985). Audience recognize themselves by watching familiar television personalities who influence on their lifestyle. Viewers are involved in television programs by talking with other fans about the show which is characterized as form of textual production. This essay provides the aspects of the finale’s influence on fans through media which portrayed end of Friends show as the end of an era in the life of fans and finale broadcast by one hour episode. Anne Marie Todd uses different techniques in this essay, such as statistics, fans experiences and personal opinions.
Statistics as the first technique shows quantifiable information in the essay. By using this technique Anne is giving support to this essay by numbers. Good statistic example Anne uses when she talks about the last episode of Friends show that began at 8:55 p.m. on May 6, 2004 which was according to Nielsen ratings (CNN) followed by 52.5 million viewers. Second time she uses statistic example in third paragraph of third text. In New York 3000 people were sitting on the blankets and watching finale episode on the screen on Times Square (Lemire, 2004). This technique showed statistic view of information supported by numbers. (p. 858)
Fans experiences as second technique, author uses when she talks about fans experiences during the 10 years period of watching the show. By watching Friends show, some fans were imitating actors and coping their hair style, outfit, behavior, lifestyle, and even by buying the same furniture that was used in the show. In that case they recreated the Friends apartments in order to live like Monica and Rachel or Joey and Chandler. The other example is mentioned in third text in first paragraph when it’s said that in the last episode, fans were saying goodbye to Friends together with millions of other viewers. Finale become spectacles intended to demonstrate a show’s place in history and viewers lives.
The third technique used in this essay was personal opinion. Anne supported her essay according to actors’ opinions about the sitcom Friends and how big impact it had one their lives. Mathew Perry said that ”it’s hard to sum up the last 10 years, but it’s basically like being involved in some magical thing that’s bigger than you are” (NBC). And the other example about show it’s said by actor Matt LeBlanc, “it’s been an education, it’s been a love affair, it’s been a friendship, it’s been amazing” (NBC). (p. 865)
The author’s main point is about the Friends finale as media event, characters and fans.  As a media event, the finale reached the biggest ratings and impact on popular media scape. Advertisers were paying $2 million dollars for a 30-second commercial on the final "Friends." The characters were for fans more than just ideas or actors, they were role models that fans identified with. Characters were portrayed as they were real, which made the show popular as it is. Show became fans’ lived experience as they construct fantasy relationships with characters online. I’m sharing the same opinion with Anne about this show as a “Must See TV Show”. Millions of people worldwide followed this sitcom which became ritual in their lives. By watching this show through 10 years period, I experienced as many other fans that Friends were part of real life. I started to drink coffee in that time because of the café place in the show which showed that drinking coffee is a pleasure. I even found similar coffee place which was had the same characteristics as Central Perk. The show was really smooth and easy to watch, which made viewers to follow up all the episodes. Each character from the show is different in their own way, which represents them as individuals with interesting profiles.
In conclusion I can say that this show was a great journey through 10 years as multimedia experience. Actors gave as through their characters the real image of true friends. The Friends was characterized as media artifact which had a big impact on viewers’ life and their social world. I started watching this show when I was in my early twenties, and it became part of my life. Now I even have all the seasons of this show in my computer, which I gladly watch from time to time. Ann was totally right in her last paragraph when she said that “fans do not watch television, they experience it” (p. 868) The six actors, Matt LeBlanc, Jennifer Aniston, Courteney Cox Arquette, Matthew Perry, David Schwimmer and Lisa Kudrow, maintained, changed and inspired future TV shows.


 References:
Lemire, C. (May 6, 2004) Friends No More-Ross, Rachel together on series finale. Associated Press
Postman, N. (1985) Amusing Ourselves in Death: Public Discourse in the Age of Show Business. New York: Penguin, 1985.
Todd, A. M. (August 2011) Saying Goodbye to Friends: Fan Culture as Lived Experience. The Journal of Popular Culture 44(4) p. 854-871                                                                DOI: 10.1111/j.1540-5931.2011.00866.x. ISSN: 0022-3840



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